Coupons

Coupon labels are constructed from two materials and incorporate perforations to the top web: this enables easy removal of coupon from the construction and thus ease for consumer participation or redemption.

Strategically, on-pack coupons can encourage trial, be used as a tool to cross-promote (within a product range), incentivise consumer trade-up or encourage repeat purchase and can incorporate additional product information or serving suggestions if required.

This form of construction can also be used for other mechanics such as instant win, free mail in’s or competitions.  For premium effect or added resilience, labels can be a varnished or laminated.