Point Of Sale

To create impact or support on-pack promotions at shelf edge, Point Of Sale (POS) is the ideal vehicle for use at product facing.

Crate, box & corner talkers are forms of disposable POS which can either be slotted into the top or corner of merchandising unit (e.g. box or crate). They can include tabs or adhesive tape to affix to a box or crate, thus can be the ideal tool for use in promoting loose products.

Display talkers are an innovative form of POS suitable
for crated products. This POS is easy to implement as tabs simply slot into the top of the crate. As the talker
is merchandised at source it sits on top of the product - when it reaches store, product is unpacked and POS simply flipped down to hang at the front, being replaced naturally every time a crate is replenished on the shelf.

Shelf barkers are a traditional form of POS used by many FMCG brands as a cost effective means of reinforcing brand at shelf edge.